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[cnet] Mercedes-Benz gives a guy god-like powers in its 2019 Super Bowl ad

LexRank Summarization

  • The A-Class has been available elsewhere in the world for some time now, but 2019 is the first time that we're getting it stateside, and to our eyes, it's a damn sight prettier than its curvier cousin, the CLA.

  • Why start on the S-Class and trickle-down? Give MBUX to the people! "MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn't considered Mercedes or thought owning one was still several years away will want to take a look," said Drew Slaven, vice president of marketing for Mercedes-Benz USA.

  • "And, given that we have some of the highest owner loyalty in the industry, once these new buyers join the brand, they're likely to stay for quite some time." As part of MBUX's natural speech recognition, it uses a form of AI that helps it understand you better when you talk.

TextRank Summarization

  • Mercedes-Benz is really aiming high for the new A-Class with its 2019 Super Bowl ad spot titled "Say The Word," which it released today.

  • In it, a random guy gets God-like powers that force the world, and it's people and animals, to do his bidding.

  • The A-Class has been available elsewhere in the world for some time now, but 2019 is the first time that we're getting it stateside, and to our eyes, it's a damn sight prettier than its curvier cousin, the CLA.

Ref: https://www.cnet.com/roadshow/news/super-bowl-2019-ad-mercedes-benz-a-class/#ftag=CAD590a51e